Article from Pet Product News, March 2012
“Fun, engaging toys that keep pets active are gaining ground in the pet-owning world in general, and among cat owners in particular. The segment is steadily growing as new, innovative toys are introduced to meet pet owners needs.”
“People are looking for anything that can help them give their cats exercise and the curiosity to keep moving. They just want something that their cats will enjoy.”
Our Nip n’ Toy does just that! The cats love the different tactile feel of the real wool ball. Add premium cat nip to the wool ball and you have a toy that is hard to beat!
Your customers and their cats will love it!
You can now place your orders online through our website!
It's fast and easy. We use a login and password to provide a secure shopping experience, and then you can pay with your credit card using the secure Google Checkout service.
To get your login, please email Jean.
Once you have your login, head to the online order form
Pet Business is Booming!
There’s one set of consumers who seem to be weathering the recession well – and although they’re not talking, you may want to keep them in mind if you looking for new merchandise line for your business.
Marketing research company Mintel reports that the pet industry will increase by 33 percent over the next five years, from $50.8 billion in 2011 to $67.7 billion in 2016. This includes the basics – food and vet care – as well as all the extras, such as toys, TREATS, and even apparel. And those extras are often a reflection of the interests and tastes of those who are actually paying the bill. As Mintel analyst Fiona O’Donnell told Marketing Daily, “While humans are not the end user of pet products, they are the ones making the purchase decisions, so it makes sense that products are developed with humans in mind as much as animals.” Pet gifts have grown like crazy in recent years. If you haven’t considered adding a pet section, not might be the time.
From Smart Retailer, Feb. 2012.
North Woods Animal Treats fits the bill perfectly – we have fun shapes for the buyer, wonderful quality products for the pet, innovative gifts for all occasions, and a cat toy found no where else!
“70% of treat sales are impulse purchases.”
“If someone’s going to buy something, it’s going to be treats.”
“88% of dog owners purchase treats and snacks for their dogs.”
“Consumers want to feel good about how they reward and interact with their pets, so healthy nutrition definitely drives demand.”
- From the article “Pet Treats” in Pet Product News, November 2011.
Don’t let your store miss out on these impulse purchases! North Woods Animal Treats fits the bill perfectly! Call us today for more information.
“My talk this morning was about the message you are sending to your customer all the time. Your product line should have been with me as an example! Your message is clear, the merchandising is great, the packaging carries the company’s theme through, and the concept is unique! You have brought the dog treat product category to a new level! This is the best product I have seen at this trade show!”
- John Stanley is a coach, consultant, author, speaker and trainer. He has been described as the ‘Retail Guru’ and he has also been described as the leading horticultural consultant in the world today. John was the keynote speaker at the March 2011 Harvest New England Conference and Trade Show.
Don’t let your display look like this! This store sold out of North Woods Animal Treats in only 2 weeks! Call us for refills!
“The pet category is so hot – and not much else is – that all kinds of retail outlets, including drugstores, convenience stores and nutritional stores are looking at the department as a potential savior to their bottom lines.” Says Nora Caley in The Pet Aisle.
“Many stores are stocking up on items that can be spontaneous incremental purchases. We are seeing expanded pet representation, especially in toys and TREATS. Category managers are beginning to recognize the significant growth, in both gross dollars and margin that the pet treat category has to offer. Also, considering TREAT items are impulse driven, they can capitalize on the consumer already being in their stores, creating category awareness and offering convenience simultaneously”
North Woods Animal Treats is the perfect opportunity to help you increase your bottom line! Call us today to get started!
The cat nip that comes in the Nip n’ Toy is really something special. We have been asked and asked to sell it in its own container. Here it is! .2 ounces of our all natural, premium cat nip comes in each container. There are 38 containers of cat nip in each hand made pine display crate.
The cat nip can also be ordered as a refill, if you don’t want the display crate.
Don’t miss an impulse sale for the over 93 million cat owners out there, some of whom are visiting your store!
Consumer spending for the US rose 1.4% in the first eight months of the year, helped by a 7% increase in spending in the pet products industry, according to USA Today
.
North Woods Animal Treats can help your store increase sales! Get in on the industry that has increased 7% this year!
“There has definitely been a huge shift toward health-conscious pet products,” says Thomas Vasquez, owner of Perfect Paws, a boutique and grooming salon in Brooklyn, NY. “Within the last two years I’ve seen people become 1,000 percent more health and label conscious, for themselves and for their pets. They want all-natural, high grade items that are just plain healthy.” – From and article in Pet Business, Winter 2010 issue.
North Woods Animal Treats fits this niche perfectly! Our treats are totally healthy, in fact, owners can eat them if they want to. 100% of the ingredients are human grade and sourced in the United States. Let us help you satisfy your customers!
We are proud to introduce our new Nibbles Bag!
Now you customer can see exactly what Nibbles look like before they buy.
It is the same great product, small hypoallergenic peanut butter bones and cheddar rounds, mixed together in the same bag.
Our prices remain the same. We love a packaging improvement!
According to the American Pet Products Association, “there are over 93 MILLION cats owned in the United States!”
Don’t forget that cat owners want to buy for their kitty cats! Nip n’ Toy is a unique, natural, raw sheep’s wool ball with a bell in it. Then it is placed into premium cat nip, what more could a cat want?
From an article in Pet Business, the Feb. 10 issue, by Dan Headrick.
“Think about the treat and chew category: low price points, high margins, repeat business and great packaging that offers unique merchandising opportunities. And while the tighening grip of the recession may force many pet owners to buy less expensive food than they otherwise might, they can still buy high-quality, high-value treats without breaking the budget. Indeed, for many retail operators, treats and chews might merit a second look to determine weather the allocation of space ought to be increased…..
And then there is the love. Just as our beloved canine companions want to please, pet owners also want to give back. A quick pass along the treats, for many customers, is a satisfying cap to a long day at work when they come home to be greeted by their best friend…..
Treats and chews also demand less shelf space. That means a retailer can generate volume sales at levels few other product categories can and at the all-important repeat business frequency……
By thier very nature, treats and chews generate repeat business, don’t miss out. In addition to keep impulse buying at a healthy level, keep a selection on the counter.”
North Woods Animal Treats helps remind your customers with some great POS materials. We ship each new order with some powerful shelf talkers that draw attention to the fact that your store offers a great treat for their dog, and the customer will remember – “Don’t Forget Your Dog!”.
“It’s all about differentiation – anything that has a pop or a wow factor” said Dr. Greg Aldrich, a nutritionist who consults with and formulates pet food and treats for major manufacturers.
Specialty treats sell well because consumers continue to search out high quality, safe and healthful products that contain natural and human grade ingredients, according to a report issued by Packaged Facts, a division of MarketResearch.com.
The shaped North Woods treats take care of both these areas. They have a pop/wow factor and they are high quality, human grade safe ingredients.
David Lummis, Senior pet market analyst for Packaged Facts sayes, “While people are cutting back, treats are a little more of an affordable indulgence. You still want to pamper you pet with premium treats.“
From a new store owner:
“I received your nibbles yesterday…They were great!! I taste-tested them on my Maltese she adored them. Well i am going to see how they go at the store and I definitely would like to work with you again.“
– Kaitlin
According to a APPA 2009-2010 National Pet Owners Survey, “Roughly one half of all dog owners buy treats five times in 12 months, the remaining buy six or more times in 12 months”.
Shouldn’t you have some North Woods Animal Treats in your store for your customers?
"Fortunately for all of us, the dog treat category is keeping the registers ringing, even in a tough economy. The family pet is held in high regard in the American home, and is thus deserving of treats.
Of course, treats serve a variety of purposes other than a snack between meals. Treats can alleviate boredom, satisfy a dog's natural urge to chew, help to clean teeth, add nutrition to an existing diet, and can help ease anxiety. The indispensable role of dog treats makes them a staple."
- Debbie Claypool, in Pet Business, 2009 Retailer Handbook.
North Woods is the perfect addition, or start, to your store's treat line. Our shapes are fun, our ingredients are the absolute best, and dogs just love them! You will love them too, as they add to your bottom line.
From a store owner:
"We love the product and appreciate your quick service!"
- Tracey, Vermont Country Deli, Brattleboro, VT
From "The Pet Isle", June 2009 supplement to Pet Business Magazine.
While the pet business overall has seen increases of between 5 and 7% per year, and double-digit growth last year despite economic trends, Paul Cooke, vice president and director of trade and industry development for Nestle Purina Pt Care in St. Louis, MO., says, "This picture gets even better when you look at natural pet food sales, which are increasing at a double-digit rate in the natural channel. Overall grocery sales are up 4 to 5%, but natural and organic are up 14%." Natural and organic pet food sales have seen solid double-digit growth for several years.
Cooke says "over 2/3rds of domestic consumers own a pet, and the emotional connection to that pet drives their pet food purchases. They want their pet to be as healthy as the rest of the family."
Everyone seems to agree that the natural pet product market has a rosy future- good economy or bad. For humans and for pets, focusing on natural products just makes sense. "Food is the baseline of your health", Phil Brown, DVM, senior vice president of research and development for Nutri-Vet in Idaho, notes. "If you take better care of yourself, you are going to be healthier. And the same goes for your animals. You can pay now to feed healthy natural products, and you're not going to pay later for taking care of disease."
North Woods Animal Treats can help produce your double digit growth, while providing pets with the best available all natural ingredients!
