“It’s all about differentiation – anything that has a pop or a wow factor” said Dr. Greg Aldrich, a nutritionist who consults with and formulates pet food and treats for major manufacturers.

Specialty treats sell well because consumers continue to search out high quality, safe and healthful products that contain natural and human grade ingredients, according to a report issued by Packaged Facts, a division of MarketResearch.com.

The shaped North Woods treats take care of both these areas. They have a pop/wow factor and they are high quality, human grade safe ingredients.

David Lummis, Senior pet market analyst for Packaged Facts sayes, “While people are cutting back, treats are a little more of an affordable indulgence. You still want to pamper you pet with premium treats.“

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